Ibadan-based fashion designer and CEO of Datina Designs, Atinuke Smith, in this interview by Omolara Adeniyi, shares the interesting story behind a brand etched on passion and self-determination. Can you introduce yourself please? I’m a fashion Entrepreneur, and I’ve been in the fashion industry for upward of 28 years and also double as a business coach. I help
Building a sustainable business is the major focus of most business owners now. The market terrain is presently super challenging these days. So it’s not really about how fast you can start a business, anybody can do that. The question is do you have the capacity needed to grow the business beyond ordinary survival mode
Every business owner must have a growth strategy for moving their business to the next level. What is yours? I remember when I was still trying to grow my brand I use to take part in a lot of runway shows. My focus was to create brand visibility so I wasn’t bothered if the activity
Every time we are asked this question the first thing that comes to our head is money. If I can only get more money my business would do better. Humm! Is this totally true? Sometimes it’s true and sometimes it’s not. I strongly believe knowledge is more important than power. What is your strategy for
“Etiquette means behaving yourself a little better than is absolutely essential” once said Will Cuppy –and we couldn’t agree more. Good manners are crucial when it comes to making a good impression. It doesn’t matter how well you dress – if you don’t know how to behave properly, it will come across. So what’s the
Coming in so many varieties, these versatile bottoms are perfect with a crisp top to head back to work in (much like your favorite dress) or, contrastingly, to head off to vacation with. They’re unstoppable, unbeatable, and unmatched. That said, it’s time to say goodbye to those too-tight trousers and pants that don’t bring you joy. With
Ever wondered why your machine always requires the service of a maintenance expert before it can work? As you might well have guessed, this is due to poor maintenance This is why for a long-lasting service of your sewing machine, you have to ensure regular maintenance of it. It is not necessary whether you use it
In over 25 years of working as a renowned designer in the fashion industry, Atinuke Smith better known as Tinu Smith has encountered the most pleasant and the most challenging of fashion clients. She is the Chief Executive Officer (CEO) of Datina Designs Fashion House and Fashion School, is one of the widely-known brands that have
Growth requires the need to hibernate at times. Stepping back a little to learn something new or recalibrate your journey might be the little step you need to discover the new you. It could be the push you need to recapture purpose. When you feel the need to keep moving leaden with the feeling of
Failure is a part of life, especially in business. Success is impossible without chasing audacious goals, and even the most talented people can fail spectacularly on the path to the eventual achievement. Steve Jobs was fired from Apple in the 1980s. Bill Gates’ first business was a bust. The same is true for nearly every
