About Us

About Us

Datina Designs is an indigenous fashion brand and school situated in Ibadan, Oyo State, Nigeria. Datina Designs is registered with the Corporate Affairs Commission in Nigeria. Datina Is a Latin American name, which means very important personality. This name has helped us capture the essence of the type of customers we serve. We have been in the fashion industry for over 28 years, providing clothing services to our immediate community, society, and Africa at large. Datina Designs is managed by Mrs. Atinuke Smith who is a seasoned fashion designer with the support of other fashion professionals who bring the required experience to the growth and expansion of the business.

Our vision is to create a fashion brand that meets the unique clothing needs of men and women both locally and internationally.  Our mission is to see the African indigenous fabrics which are our major medium of expression recognized and accepted globally. Our goal is to promote the African Culture through our quality, affordable, and easily accessible Afrocentric clothing pieces

Datina Designs’ ready-to-wear clothing line is a ready alternative to the substandard clothing available in the mass market as we manufacture Quality, Affordable and easily Accessible Afrocentric unisex ready-to-wear outfits, and render bespoke tailoring services for men and women both locally and internationally.

There are individuals and organizations who love to express their styles with cosmopolitan, timeless, and eclectic pieces and this is the craving we serve daily at Datina Designs. We create a fusion of African-inspired designs with a touch of Europe to produce a cosmopolitan feel.

Our Afrocentric ready-to-wear clothing line is divided into 6 major categories, casuals, ethnic, corporate, evening wears, corporate uniforms and work wears. We have a sustainable value chain and marketing system through which we distribute our clothing products to our potential customers. Our business model is structured into servicing both the B2C and B2B market. Our competitive edge is creativity, quality, originality, versatility, affordability, accessibility, top-notch customer service, and delivery in record time.

Datina Designs fashion school which is another arm of our business is focused on using fashion education to provide skill acquisition, a decent work environment, and encourage financial freedom and inclusion amongst women and youths. We have been able to empower over 10,000 women and youths with fashion and designing skills since the inception of our business.

We are passionate about running a sustainable fashion business that would impact our immediate community positively.

We use our fashion business to impact our community economically, socially, and environmentally. We are committed to impacting our community socially through our skill acquisition programs and the empowerment of women and youth, to alleviate poverty. We impact our community environmentally by making sure our waste products are converted into recycled materials that are usable and marketable. Datina Designs is also a major contributor to the economic growth of our community, society, and Africa at large.

Our Goals

Our goal is to create an affordable fashion line that meets the everyday clothing needs of men and women both locally and internationally. Datina Designs also focuses on achieving her sustainable development goals by using its fashion business to alleviate poverty, uphold gender equality, advocate for women inclusion in policy making, encouraging decent work, and economic growth.

Our Vision

To become a world class and a major global fashion brand sought after in the fashion industry for African inspired ready to wear clothing.

Our Mission

Our mission is to see the African fabrics which is our major medium of expression recognized and accepted globally. Datina Designs additionally focuses on empowering women and youth through her skill acquisition and vocational training programs. The training programs encourages self-development, enables women and youths to be financially independent, gainfully employed and also contribute positively to the growth of

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Atinuke Smith is an award-winning Nigerian Based fashion designer, and the Chief Executive Officer of Datina Designs Fashion House and Fashion School. She has managed her fashion designing business for over 25 years. She manages Datina Designs and Tibile Fashion Retail outlet stores in Ibadan, which showcases her unique clothing line and her two brand labels Datina Designs and Tinu Smith. She is a designer whose fashion standards are distinctive. She is known for her attention to detail, precision, and stylish cuts which has carved out a niche for her in the fashion industry. She believes fashion should be Classy, Eclectic, and Comfortable which are prominent features of her designs.

Her academic background in Communication and Language Arts / Religious Studies accounts for her enviable affability with her clientele and her love for modesty. Atinuke Smith is a Goldmansach scholar from the Pan Atlantic University, Lagos Business School, where she studied Entrepreneurial Management. She is a YouWin awardee of the Federal Government of Nigeria SME Empowerment Program.  She is an Alumna of Cherie Blair Foundation Road to Growth Women’s program in Nigeria. She was one of the 200 women shortlisted all over Africa for the First Cohort of African Women Entrepreneurship Cooperative business management program sponsored by Global Centre for Entrepreneurship.


2017: Best fashion trainer in Ibadan, powered by Solid Link Foundation and the polytechnic of Ibadan Student Association and

2017: Award of excellence in 2017, powered by the Ibadan Entrepreneurs in recognition of her contribution of recognition from Ibadan media as one of the most 50 influential personalities in the city of Ibadan.

2018: Award as an icon of hope from the National Association of Polytechnic students in  Nigeria for her contribution to Youth Empowerment in Nigeria.

2019: Blingz award for the Best designer of the year in Ibadan.

2019:  Award of recognition as one of the 60 most influential businesses in the city of Ibadan. Powered by Ibadan Media.

2019:  Award of recognition from African Fashion Development Entrepreneurship Centre for her contribution to women empowerment in Nigeria.

2019: Nominated for the S.H.E Achievers Awards, powered by Linbiz Global

2019: Fashion brand of the year – Prominent Oyo People’s Award

2019: Fashion Designer of the year – Blingz awards

Our Team

Mrs Adejoke Ishola

Production Manager

Mrs. Somidotun

Fashion Instructor

Mrs Tioluwani Opeyemi Gregory

Operations Manager

Mr Ayobami Fatola

Creative Illustrator

Miss Mosunmola Adeshilola

Sales Manager

Mr Jesutofunmi Ilesanmi

IT Manager

Visit Us


No 133 Alpha house, Opposite Jesus Christ of the latter day Saints. Cheshire second gate . Sango Eleyele road, Ibadan.

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