Datina Designs is an indigenous fashion brand and school situated in Ibadan, Oyo State, Nigeria. Datina Designs is registered with the Corporate Affairs Commission in Nigeria. Datina Is a Latin American name, which means very important personality. This name has helped us capture the essence of the type of customers we serve. We have been in the fashion industry for over 28 years, providing clothing services to our immediate community, society, and Africa at large. Datina Designs is managed by Mrs. Atinuke Smith who is a seasoned fashion designer with the support of other fashion professionals who bring the required experience to the growth and expansion of the business.
Our vision is to create a fashion brand that meets the unique clothing needs of men and women both locally and internationally. Our mission is to see the African indigenous fabrics which are our major medium of expression recognized and accepted globally. Our goal is to promote the African Culture through our quality, affordable, and easily accessible Afrocentric clothing pieces
Datina Designs’ ready-to-wear clothing line is a ready alternative to the substandard clothing available in the mass market as we manufacture Quality, Affordable and easily Accessible Afrocentric unisex ready-to-wear outfits, and render bespoke tailoring services for men and women both locally and internationally.
There are individuals and organizations who love to express their styles with cosmopolitan, timeless, and eclectic pieces and this is the craving we serve daily at Datina Designs. We create a fusion of African-inspired designs with a touch of Europe to produce a cosmopolitan feel.
Our Afrocentric ready-to-wear clothing line is divided into 6 major categories, casuals, ethnic, corporate, evening wears, corporate uniforms and work wears. We have a sustainable value chain and marketing system through which we distribute our clothing products to our potential customers. Our business model is structured into servicing both the B2C and B2B market. Our competitive edge is creativity, quality, originality, versatility, affordability, accessibility, top-notch customer service, and delivery in record time.
Datina Designs fashion school which is another arm of our business is focused on using fashion education to provide skill acquisition, a decent work environment, and encourage financial freedom and inclusion amongst women and youths. We have been able to empower over 10,000 women and youths with fashion and designing skills since the inception of our business.
We are passionate about running a sustainable fashion business that would impact our immediate community positively.
We use our fashion business to impact our community economically, socially, and environmentally. We are committed to impacting our community socially through our skill acquisition programs and the empowerment of women and youth, to alleviate poverty. We impact our community environmentally by making sure our waste products are converted into recycled materials that are usable and marketable. Datina Designs is also a major contributor to the economic growth of our community, society, and Africa at large.